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Creative Direction & Brand Strategy
Content Creator and Entrepreneur, Alicia Lund is revered as one of the original pioneers in the digital blogging and fashion content space, beginning in 2009. Her creative direction, Northern California lifestyle and iconic aesthetic is celebrated by a loyal brand following across fashion, beauty and home.
Alicia is a Co-Founder of the California-based seasonal online pop-up shop, WREL. WREL is a curated assortment of limited edition, everyday home and entertaining essentials established in June 2021
"Amy is a creative visionary, inspiring, joyful and such a positive bright light! I have taken my work back to a place of pure creativity and have taken a lot of the stress out of my business by only aligning with partnerships that are 100% true to me."
- Alicia Lund
alicialund.com & wrelliving.com
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